The President also discussed with the head of the Palekh Watch company the ways of developing folk art crafts and supported the proposal on that the right to use in trademarks of geographic names, if these products are produced by local folk arts and crafts. "I understand what you are talking about. You can invent as many fakes as you like," noted the President of Russia.
Anna Nesterova said that her company made it possible to provide Palekh master artists with stable work, increased the demand for the profession, attracted young people to study the traditions of craftsmanship, but, of course, the efforts of the Palekh Watch team alone are not enough. System support is needed for crafts and artists-masters. Putin supported Nesterova’s proposal to create a higher educational institution in the village of Palekh. "Now there is only a secondary educational institution, which has more than 70 students, but it is necessary to train more highly qualified young professionals", — emphasized the founder of the company. The head of state noted that a higher educational institution would require a greater number of master teachers.